About us



Meet the team

Inspiring children’s imagination through great value fun toys

Create…

We are passionate about creating innovative and imaginative licensed and own-label branded toys.

Supply…

We supply globally our great value and quality products to customers, delivered on-time, first-time, everytime.

Grow…

We are committed to growing and developing our team, through our development and talent pipeline programmes.

Care…

We understand our responsibility to develop product that is both environmentally sustainable and is suitable to inspire and develop young minds.

Smile…

We are great to do business with, quick to market, and will rise to any challenge. Our aim is to make every day a fun day!

Founded in Manchester in 1996, Sambro International Ltd is an award winning global supplier of licensed and own brand creative products. Working with some of the world’s leading entertainment companies, Sambro is recognised as an industry-leading supplier of bespoke toys, games, soft toys and arts & craft product.

Working both from our head office in Manchester and our offices in the Netherlands and Hong Kong, Sambro’s in-house Sales, Logistics, Design, Buying and Licensing teams provide unrivalled “quick to market” services and work with some of the world’s leading retail organisations.

Our company values are clear. Creativity, passion, honesty, integrity and respect remain hard-wired into our DNA. Responsiveness, efficiency and creating a fun working environment remain at the heart of everything we do.

Meet the Team

Favourite Toy:

Paul

CEO

This is Paul, our CEO.  He’s the big cheese.  Numero uno.  The big Kahuna.  He’s a massive food and drink connoisseur and is passionate about his beloved Arsenal.  Music is his big passion and what he doesn’t know about Led Zeppelin, frankly isn’t worth knowing.

Favourite Toy:

Ben

CFO

Behold Ben, our financial supremo, a world class CFO with a proven track record of driving operational performance and growth across global consumer-facing organisations.  Ben is a Manchester United fan, although having lived in Amsterdam for 4 years, which is also the city where his son was born, his second team is now Ajax!

Favourite Toy:

Ed

Buying and Sourcing Director

Ed is our Head of Buying and Sourcing.  He’s Sambro’s very own Bear Grylls, fitness supremo,  resident cat lover and Super Dad. If he’s not out supporting his beloved Stoke City (come on The Potters!) he’s off flying around the world just for the fun of it.  Fun Fact: He speaks fluent Mandarin and owns his own gym!

Favourite Toy:

Eric

Managing Director, Europe

This is Eric, who manages our European operation.  Building relationships with our customers and always on the hunt for new opportunities, it’s no wonder his favourite game growing up was Duck Hunt on his beloved Nintendo.  You can run but you can’t hide from Eric! 

Favourite Toy:

Clare

Brand and Licensing Director

Clare makes sure we all stay on track and on time.  By day, Clare manages our relationships with our Licensors and oversees our Brand identity, but by night she’s an award winning show dance ice skater, still managing to find time for her garden and family.  We’d reveal more of Clare’s secrets but we’d be skating on thin ice…

Favourite Toy:

John

Product Director

John’s bio will be here soon, stay tuned!

Favourite Toy:

Sara

UK Commercial Director

For 10 points, which Sambro UK Commercial Director went up against Anne Robinson on The Weakest Link and won? Yes! It’s Sara!! A woman of many talents, Sara heads up our UK sales team. A former county swimmer, Sara isn’t scared of being thrown in at the deep end when it comes to driving sales into the market and ensuring our customers are happy.

Favourite Toy:

Steve

Operations Director

Steve keeps everything running like clockwork.  As Operations Director, he makes sure we have everything we need to run our business effectively.  Steve’s passion is Rugby League and you’ll most likely catch him listening to The Jam.  He makes sure all our product gets to where it needs to; whether by sea, by air or even going underground (…see what we did there?!)

Favourite Toy:

Denise

HR Manager

Denise is our busy HR Manager.  When she’s not looking after us and keeping us all safe, she’s off at a music gig or trying to tame her ninja cat – wow! where does she find the energy!! Fun Fact: she used to play for the local womens rugby team. Is there nothing this woman can’t do?!?

Favourite Toy:

Destiny

European Office Manager

Des is the Office Manager for our European operation, ensuring we stay on track and on time. Always calm and efficient, this really is Destiny’s dream role; being able to play with toys everyday day!

Favourite Toy:

Joe

Quality Assurance Manager

As our Head of Quality Assurance, Joe literally keeps us all safe!  He makes sure everything we produce is safe, compliant and made to Sambro’s high standards.  Our very own social butterfly, Joe can either be found at a music gig in and around Manchester or at the Etihad supporting his beloved Manchester City.

Favourite Toy:

Lisa

Ethical and Sustainability Manager

Lisa ensures that all the factories that make Sambro products are safe, ethical places to work. She also spearheads our Sustainability Strategy, encouraging us all to recycle more and do our bit for the planet! Lisa loves live music, travelling and being outdoors, and combines all 3 of these passions when festival season hits – she is lucky enough to have been to every Glastonbury Festival since 2002!

Favourite Toy:

Lorenzo

Head of IT

Ciao! Questo è Lorenzo!! Lorenzo patiently answers all our IT questions and never gets annoyed.  He might actually be the nicest person at Sambro!  Solving all our IT problems and keeping us all up to date is Lorenzo’s forte.  He is officially* Sambro’s best dressed man and a life-long Manchester United fan. 

(* Officially, according to Lorenzo)

Favourite Toy:

Mike

International Sales Manager

This is Mike, our International Sales Manager.  If he isn’t wowing us with his knowledge of International markets, he’s impressing us with his knowledge of the latest Netflix content.  If you can’t find him, he’s most likely talking with one of his customers or hitting the gym.

Favourite Toy:

Nick

Head of Global Supply Chain 

Nick manages our supply chain and logistics, making sure all our product gets to the right place at the right time.  Nick is the official Sambro “Cheeky Chappie” of the office and a massive Manchester City fan.

Favourite Toy:

Simon

Licensing & Brand Controller

Simon is our numbers supremo.  He crunches the numbers and generally wows us with his excel skills.  As well as being a gamer and huge DC and Marvel fan, he is also a massive WWE follower.