February 13, 2024


Image of Marian Van Der Oord, Sambro’s new European Account Director

Global toy supplier Sambro International has appointed Marian van der Oord as European Account Director, to support its ongoing pan-European growth strategy.

The newly created role will support the expansion of Sambro’s European sales team and Marian will work closely with the European Managing Director Michiel Das, to build Sambro’s presence in key European markets, and to grow relationships with new and existing licensors and retailers. Marian’s main-focus will be on four key customers: Action, A.S Watson, Lidl, & Aldi.

Bringing with her a wealth of experience and knowledge from her 20-year career in the toy industry, Marian has previously worked with major licensors such as Mattel, Disney and Kid Kraft, showcasing key industry knowledge and managing major international retail accounts.

Marian’s key objective is to work closely with these customers to define clear channel strategies and to work with Sambro’s buying, sourcing and creative teams to ensure that all product opportunities are maximised. In addition to this, working alongside the license and marketing teams, Marian will look for opportunities to provide incremental support and develop appropriate retail activation plans. This is a key recruitment and illustrates Sambro’s ongoing commitment to cross-market European expansion with our key players.

Marian said “With Sambro really looking to focus and push EU operations to new heights this year, it’s a very exciting time to join the team, with so many amazing products set to launch for 2024.

“I have already hit the ground running with Nuremburg International Toy Fair being a great opportunity to showcase our extensive ranges. The coming months will provide the pivotal moments to establish best working practices and create strong relationships with my customers. I am super excited to be joining the team and the business as it continues to evolve and professionalise.”

“Sambro already has such a strong base of key supplier and retailer relationships and as part of my role, I will work alongside Michiel and Sambro’s extensive team to drive growth through existing licensor relations, as well as identifying new opportunities across the market.”

Michiel Das, Managing Director, Europe at Sambro said: “It is my great pleasure to welcome Marian to our European team as one of our key new hires for the start of this year.

“Marian offers a hugely in-depth knowledge of the European toy market, including good knowledge of our strategic accounts and has a highly strategic skillset which will be an asset to the Sambro team as we look to continue our extensive growth throughout this year and beyond.”

As a leading global supplier of licensed, as well as own-brand toys, Sambro holds close relationships with top licensors, including Disney, Paramount, Mattel, and Hasbro, creating value-led, creative product ranges with leading licensing brands, including Barbie™, PAW Patrol™, Peppa Pig, Disney and Marvel, in addition to own IP products such as Puzzle Palz™ and Love & Hugs™.

Sambro’s innovative products span the categories of Plush, Creative Play, Arts & Crafts, Novelties, Stationery and Outdoor, and has numerous exciting new launches in the pipeline for 2024.

To find our more visit www.sambro.com

Georgia Dunn